Altoona changes its name

by Me

It was reported today that the Pennsylvania city of Altoona will change its name — officially — to “POM Wonderful Presents: The Greatest Movie Ever Sold.”

Morgan Spurlock, as he is best known.

Really.

It’s the title of Morgan Spurlock’s latest film, it’s a commentary on shameless advertising practices and it will only last 60 days, but it’s also the dumbest thing I’ve heard yet today.

If you need to actually change the name of a freaking town to get your point across, maybe it’s not a point that needs to be made.

It’s not the first time a town has changed its name to make a bit of scratch — Hot Springs, New Mexico changed its name to Truth or Consequences, New Mexico a while back, but look how well it worked out for them. Now nobody remembers what the heck Truth or Consequences was (a game show) and nobody’s heading to the town for the pleasant hot springs.

Granted, “Altoona” is a pretty dumb name, too.

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